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For those who want to learn more about Taggart or to apply to join us, please enjoy the data in this thread.

About Taggart:

Taggart Transdimensional Incorporated was founded before Beta by Ragnar Danneskjold, John Galt and other friends. You might think our name familiar if you read Ayn Rand. Her famous book "Atlas Shrugged" is the basis of our Capitalist philosophy and the backbone of our merit-based award system. In that book is the story of Taggart Transcontinental, a railroad corporation that, using opportunity methodology and Capitalist philosophy, earned a vast fortune, tipping the balance of power in their favor, and winning the day for their employees.

While not able to implement all of Rands' ideas to the extent we would like due to game mechanics, Taggart Transdimensional stands tall in EVE as one of the only such organized corporations, having Rand's ideals and economic principals guiding its policies. With the advent of Tech2 and then Tech3 in 2005, Taggart is re-implementing the theory of the "division of labor" among its employees, encouraging specialization and teamwork to most efficiently create wealth through the application of effort on EVE's resources and markets. This means more teamwork, coordination and cooperation than had once made money throughout EVE. Leadership, Intelligence, Scouting, Defense, Mining and Hauling, Manufacturing, Trading, Distribution and Sales all now have to work together to make the most Isk for their time spent in order to compete with the best organizations in EVE. If you feel you have the intelligence and maturity necessary to "commit to contribute" to your own bank account and to Taggart's money making machine, then read on.

"Who's That Man Behind The Curtain?"

In the famous movie "Wizard of Oz", Dorothy's inquisition of the great machine billowing smoke and breathing threats leads her to pull back that curtain revealing a weak old man simply pulling levers and talking through a megaphone. You'll find no curtain at Taggart. Our CEO and Board of Directors are veterans of EVE, battle-hardened warriors, wealthy aristocrats, and a men of their word.

From one of our CEO Emeritus, GunnyP:
"Is our way the best? for some maybe not.. for me it is. Are there some who would try to take advantage of my views (my being up front with people).. sure... but I'm smart enough to see them coming and deal with them. There's a big difference between being honorable and being taken advantage of."

To apply to Taggart or to learn more, see our recruitment page.

That's a good post Golda... You guys and GunnyP are excellent stewards.

"I swear by my life and my love of it that I will never live for the sake of another man, nor ask another man to live for mine."

— John Galt, Atlas Shrugged

The following is an edited excerpt from Atlas Shrugged, © Copyright, 1957, by Ayn Rand. Reprinted with permission from the Estate of Ayn Rand.

"Some say money is the root of all evil." said Francisco d'Anconia. "Have you ever asked what is the root of money? Money is a tool of exchange, which can't exist unless there are goods produced and men able to produce them. Money is the material shape of the principle that men who wish to deal with one another must deal by trade and give value for value. Money is not the tool of the moochers, who claim your product by tears, or of the looters, who take it from you by force. Money is made possible only by the men who produce. Is this what you consider evil?

"When you accept money in payment for your effort, you do so only on the conviction that you will exchange it for the product of the effort of others. It is not the moochers or the looters who give value to money. Not an ocean of tears not all the guns in the world can transform those pieces of paper in your wallet into the bread you will need to survive tomorrow. Those pieces of paper, which should have been gold, are a token of honor—your claim upon the energy of the men who produce. Your wallet is your statement of hope that somewhere in the world around you there are men who will not default on that moral principle which is the root of money, Is this what you consider evil?

"Have you ever looked for the root of production? Take a look at an electric generator and dare tell yourself that it was created by the muscular effort of unthinking brutes. Try to grow a seed of wheat without the knowledge left to you by men who had to discover it for the first time. Try to obtain your food by means of nothing but physical motions—and you'll learn that man's mind is the root of all the goods produced and of all the wealth that has ever existed on earth.

"But you say that money is made by the strong at the expense of the weak? What strength do you mean? It is not the strength of guns or muscles. Wealth is the product of man's capacity to think. Then is money made by the man who invents a motor at the expense of those who did not invent it? Is money made by the intelligent at the expense of the fools? By the able at the expense of the incompetent? By the ambitious at the expense of the lazy? Money is made—before it can be looted or mooched—made by the effort of every honest man, each to the extent of his ability. An honest man is one who knows that he can't consume more than he has produced.'

"To trade by means of money is the code of the men of good will. Money rests on the axiom that every man is the owner of his mind and his effort. Money allows no power to prescribe the value of your effort except the voluntary choice of the man who is willing to trade you his effort in return. Money permits you to obtain for your goods and your labor that which they are worth to the men who buy them, but no more. Money permits no deals except those to mutual benefit by the unforced judgment of the traders. Money demands of you the recognition that men must work for their own benefit, not for their own injury, for their gain, not their loss—the recognition that they are not beasts of burden, born to carry the weight of your misery—that you must offer them values, not wounds—that the common bond among men is not the exchange of suffering, but the exchange of goods. Money demands that you sell, not your weakness to men's stupidity, but your talent to their reason; it demands that you buy, not the shoddiest they offer, but the best that your money can find. And when men live by trade—with reason, not force, as their final arbiter—it is the best product that wins, the best performance, the man of best judgment and highest ability—and the degree of a man's productiveness is the degree of his reward. This is the code of existence whose tool and symbol is money. Is this what you consider evil?

"But money is only a tool. It will take you wherever you wish, but it will not replace you as the driver. It will give you the means for the satisfaction of your desires, but it will not provide you with desires. Money is the scourge of the men who attempt to reverse the law of causality—the men who seek to replace the mind by seizing the products of the mind.

"Money will not purchase happiness for the man who has no concept of what he wants: money will not give him a code of values, if he's evaded the knowledge of what to value, and it will not provide him with a purpose, if he's evaded the choice of what to seek. Money will not buy intelligence for the fool, or admiration for the coward, or respect for the incompetent. The man who attempts to purchase the brains of his superiors to serve him, with his money replacing his judgment, ends up by becoming the victim of his inferiors. The men of intelligence desert him, but the cheats and the frauds come flocking to him, drawn by a law which he has not discovered: that no man may be smaller than his money. Is this the reason why you call it evil?

"Only the man who does not need it, is fit to inherit wealth—the man who would make his own fortune no matter where he started. If an heir is equal to his money, it serves him; if not, it destroys him. But you look on and you cry that money corrupted him. Did it? Or did he corrupt his money? Do not envy a worthless heir; his wealth is not yours and you would have done no better with it. Do not think that it should have been distributed among you; loading the world with fifty parasites instead of one, would not bring back the dead virtue which was the fortune. Money is a living power that dies without its root. Money will not serve the mind that cannot match it. Is this the reason why you call it evil?

"Money is your means of survival. The verdict you pronounce upon the source of your livelihood is the verdict you pronounce upon your life. If the source is corrupt, you have damned your own existence. Did you get your money by fraud? By pandering to men's vices or men's stupidity? By catering to fools, in the hope of getting more than your ability deserves? By lowering your standards? By doing work you despise for purchasers you scorn? If so, then your money will not give you a moment's or a penny's worth of joy. Then all the things you buy will become, not a tribute to you, but a reproach; not an achievement, but a reminder of shame. Then you'll scream that money is evil. Evil, because it would not pinch-hit for your self-respect? Evil, because it would not let you enjoy your depravity? Is this the root of your hatred of money?

"Money will always remain an effect and refuse to replace you as the cause. Money is the product of virtue, but it will not give you virtue and it will not redeem your vices. Money will not give you the unearned, neither in matter nor in spirit. Is this the root of your hatred of money?

"Let me give you a tip on a clue to men's characters: the man who damns money has obtained it dishonorably; the man who respects it has earned it.

"Run for your life from any man who tells you that money is the root of all evil. Not only is he misquoting the Bible ("The love of money is the root of all kinds of evil...) but bears his disease on his flesh, as it were. His sentence is the leper's bell of an approaching looter. So long as men live together on earth and need means to deal with one another—their only substitute, if they abandon money, is the muzzle of a gun.

"But money demands of you the highest virtues, if you wish to make it or to keep it. Men who have no courage, pride or self-esteem, men who have no moral sense of their right to their money and are not willing to defend it as they defend their life, men who apologize for being rich—will not remain rich for long. They are the natural bait for the swarms of looters that stay under rocks for centuries, but come crawling out at the first smell of a man who begs to be forgiven for the guilt of owning wealth. They will hasten to relieve him of the guilt—and of his life, as he deserves.

"Then you will see the rise of the men of the double standard—the men who live by force, yet count on those who live by trade to create the value of their looted money—the men who are the hitchhikers of virtue. In a moral society, these are the criminals, and the statutes are written to protect you against them. But when a society establishes criminals-by-right and looters-by-law—men who use force to seize the wealth of disarmed victims—then money becomes its creators' avenger. Such looters believe it safe to rob defenseless men, once they've passed a law to disarm them. But their loot becomes the magnet for other looters, who get it from them as they got it. Then the race goes, not to the ablest at production, but to those most ruthless at brutality. When force is the standard, the murderer wins over the pickpocket. And then that society vanishes, in a spread of ruins and slaughter.

"Do you wish to know whether that day is coming? Watch money. Money is the barometer of a society's virtue. When you see that trading is done, not by consent, but by compulsion—when you see that in order to produce, you need to obtain permission from men who produce nothing—when you see that money is flowing to those who deal, not in goods, but in favors—when you see that men get richer by graft and by pull than by work, and your laws don't protect you against them, but protect them against you—when you see corruption being rewarded and honesty becoming a self-sacrifice—you may know that your society is doomed. Money is so noble a medium that is does not compete with guns and it does not make terms with brutality. It will not permit a country to survive as half-property, half-loot.

"Whenever destroyers appear among men, they start by destroying money, for money is men's protection and the base of a moral existence. Destroyers seize gold and leave to its owners a counterfeit pile of paper. This kills all objective standards and delivers men into the arbitrary power of an arbitrary setter of values. Gold was an objective value, an equivalent of wealth produced. Paper is a mortgage on wealth that does not exist, backed by a gun aimed at those who are expected to produce it. Paper is a check drawn by legal looters upon an account which is not theirs: upon the virtue of the victims. Watch for the day when it bounces, marked, 'Account overdrawn.'

"When you have made evil the means of survival, do not expect men to remain good. Do not expect them to stay moral and lose their lives for the purpose of becoming the fodder of the immoral. Do not expect them to produce, when production is punished and looting rewarded. Do not ask, 'Who is destroying the world? You are.

"You stand in the midst of the greatest achievements of the greatest productive civilization and you wonder why it's crumbling around you, while you're damning its life-blood—money. You look upon money as the savages did before you, and you wonder why the jungle is creeping back to the edge of your cities. Throughout men's history, money was always seized by looters of one brand or another, whose names changed, but whose method remained the same: to seize wealth by force and to keep the producers bound, demeaned, defamed, deprived of honor. That phrase about the evil of money, which you mouth with such righteous recklessness, comes from a time when wealth was produced by the labor of slaves—slaves who repeated the motions once discovered by somebody's mind and left unimproved for centuries. So long as production was ruled by force, and wealth was obtained by conquest, there was little to conquer, Yet through all the centuries of stagnation and starvation, men exalted the looters, as aristocrats of the sword, as aristocrats of birth, as aristocrats of the bureau, and despised the producers, as slaves, as traders, as shopkeepers—as industrialists.

"Now the looters' credo has brought you to regard your proudest achievements as a hallmark of shame, your prosperity as guilt, your greatest men, the industrialists, as blackguards, and your magnificent factories as the product and property of muscular labor, the labor of whip-driven slaves, like the pyramids of Egypt. The rotter who simpers that he sees no difference between the power of money and the power of the whip, ought to learn the difference on his own hide— as, I think, he will.

"Until and unless you discover that money is the root of all good, you ask for your own destruction. When money ceases to be the tool by which men deal with one another, then men become the tools of men. Chose blood, whips and guns—or chose money. Take your choice—there is no other—and your time is running out."

Some brief excerpts from Leonard Peikoff's Objectivism: The Philosophy of Ayn Rand


"Capitalism," in Ayn Rand's definition, "is a social system based on the recognition of individual rights, including property rights, in which all property is privately owned." This is a definition in terms of fundamentals and not of consequences. "Capitalism," by contrast, may not be defined as "the system of competition." Competition (for power and even for wealth) exists in most societies, including totalitarian ones. Capitalism does involve a unique form of competition, along with many other desirable social features. But all of them flow from a single root cause.


The "profit motive," speaking broadly, means a man's incentive to work in order to gain something for himself — in economic terms, to make money. By Objectivist standards, such a motive, being thoroughly just, is profoundly moral. Socialists used to speak of "production for use" as against "production for profit." What they meant and wanted was: "production by one man for the unearned use of another."


The moral justification of capitalism is not that it serves the public. Capitalism does achieve the "public good" (appropriately defined), but this is an effect, not a cause; it is a secondary consequence, not an evaluative primary. The justification of capitalism is that it is the system which implements a scientific code of morality; i.e., which recognizes man's metaphysical nature and needs; i.e., which is based on reason and reality. A secondary consequence of such a system is that any group who lives under it and acts properly has to benefit.

The distinction between primary and secondary — in other words, one's hierarchy of values — is critical here, as it is throughout the realm of evaluation. A simple example is furnished by a man swimming in a lake. If reaching a distant shore is his evaluative primary and swimming is merely a means to it, the man will husband his energy, take periodic rests, move in a straight line, keep his body as tranquil as he can; he will do what he must to reach his goal, but no more — especially if he is a reluctant swimmer, who generally shuns the activity. But if he is primarily interested in the swimming, if his motive, say, is aerobic exercise and reaching the shore is merely a result (albeit an imperative one), he will go out of his way, other things equal, to expend energy, avoid rests, swim in zigzag fashion, make his heart pound fiercely. One's priorities make a difference; they may drastically affect one's behavior even in regard to enacting the same causal sequence. Assuming that there is any room in which to maneuver, one's primary value in a given context is the thing one will focus on, emphasize, lionize.

From Adam Smith to the present, the value standard upheld by capitalism's champions has been the "public good." Individual freedom has been defended either as an ethically neutral means to this end (a common Enlightenment attitude) or, after Kant, as a necessary evil. Capitalism's virtue, in this interpretation, is that it converts the amorality of "prudence" or the wickedness of greed into the nobility of social work. Men who hold this viewpoint, like the reluctant swimmer, are impelled to minimize one aspect of the causal sequence they uphold here and to emphasize the other. They minimize the individualist cause and emphasize the social effect, which, to them, is the moral primary. Thus they find themselves drawn irresistibly to compromise, cutting back one step at a time on the element they regard as neutral or worse, allowing "some controls" and then more and still more...

Quotes from Ayn Rand

It only stands to reason that where there's sacrifice, there's someone collecting the sacrificial offerings. Where there's service, there is someone being served. The man who speaks to you of sacrifice is speaking of slaves and masters, and intends to be the master.
Ayn Rand

Love is the expression of one's values, the greatest reward you can earn for the moral qualities you have achieved in your character and person, the emotional price paid by one man for the joy he receives from the virtues of another.
Ayn Rand

Money is the barometer of a society's virtue.
Ayn Rand

Only the man who does not need it, is fit to inherit wealth, the man who would make his fortune no matter where he started.
Ayn Rand

So long as men desire to live together, no man may initiate the use of physical force against others... When a man attempts to deal with me by force, I answer him, by force. It is only as retaliation that force may be used and only against the man who starts its use. No, I do not share his evil or sink to his concept of morality: I merely grant him his choice, destruction, the only destruction he had the right to choose: his own.
Ayn Rand

The man who lets a leader prescribe his course is a wreck being towed to the scrap heap.
Ayn Rand

The only proper purpose of a government is to protect man's rights, which means: to protect him from physical violence... The only proper functions of a government are: the police, to protect you from criminals; the army, to protect you from foreign invaders; and the courts, to protect your property and contracts from breach or fraud by others, and to settle disputes by rational rules, according to objective law.
Ayn Rand

The purpose of morality is to teach you, not to suffer and die, but to enjoy yourself and live.
Ayn Rand

The question isn't who is going to let me; it's who is going to stop me.
Ayn Rand

The smallest minority on earth is the individual. Those who deny individual rights cannot claim to be defenders of minorities.
Ayn Rand

They proclaim that every man is entitled to exist without labor and, the laws of reality to the contrary notwithstanding, is entitled to receive his "minimum sustenance" his food, his clothes, his shelter, with no effort on his part, as his due and his birthright. To receive it, from whom?
Ayn Rand

We are fast approaching the stage of the ultimate inversion: the stage where the government is free to do anything it pleases, while the citizens may act only by permission; which is the stage of the darkest periods of human history, the stage of rule by brute force.
Ayn Rand

Wealth is the product of man's capacity to think.
Ayn Rand

Why is it immoral for you to desire, but moral for others to do so? Why is it immoral to produce a value and keep it, but moral to give it away? And if it is not moral for you to keep a value, why is it moral for others to accept it? If you are selfless and virtuous when you give it, are they not selfish and vicious when they take it?
Ayn Rand