AT&T, Apple, and Antitrust
Posted: Thu Jul 15, 2010 4:14 pm
There has been public outcry of Apple for making back-room deals with AT&T for their iPhone. How it works is this: Apple sells their product to AT&T, AT&T sells the iPhone to consumers (with different plans), and those two companies profit. AT&T is the only company offering the iPhone because Apple only does business with them.
This, people, is the definition of a trust. Or at least, what looters call trusts. The idea is that Apple isn't promoting fair business because they're stifling competition because they're only selling to one company. The looters think that Apple should be required to sell to those that Apple doesn't want to do business with. So now there's a lawsuit against the two corporations.
What's wrong with this? Well, for starters, it kills competition. Wait... what? Try to follow my reasoning, if you don't already agree with me (which I'm sure a lot of you sane TTI members already do).
Apple creates a product - a touch activated smart phone that has millions of apps on iTunes. It has tons of features including internet capabilities, the ability to tilt sideways and be complete awesomesauce, and store your music. Only one company offers iPhone support for sale, and that is AT&T. But what if you don't like AT&T? Well, that doesn't matter. If you want an iPhone, you must buy it's service from AT&T.
So where's the competition? Ladies and gentlemen, I introduce the Droid into the conversation. The Droid has millions of apps on its online store. It has internet capabilities. It has a full QWERTY keyboard. It stores your music. It goes from vertical to horizontal. It has all of the capabilities of the iPhone without the iPhone namebrand, however it DOES have Google's namebrand. And best of all, its not offered by AT&T. If you want a kickass smart phone and you don't want to buy from AT&T, you can buy the Droid from Verizon.
Now, if this "trust" of AT&T gets destroyed, what will happen to the Droid? Well, I can't say for sure because I'm not a mystical fortune-teller, huddled around a pretty crystal ball chanting "hummina hummina hummina," but I can logically come to the conclusion that the Droid will become irrelevant.
iPhone, again has name recognition. Droid isn't culturally established like iPod, iPhone, iTunes, iMac, etc. The iPhone is infinitely more culturally popular than the Droid. If iPhone would be sold by Motorola, people will see both the Droid and the iPhone, take the Apple name-brand choice, and noone will buy the Droid. THIS is the stifling of competition.
So, this attempt at breaking up a trust to "remove monopolies and boost competition" will not boost competition. It will kill it.
/end rant

This, people, is the definition of a trust. Or at least, what looters call trusts. The idea is that Apple isn't promoting fair business because they're stifling competition because they're only selling to one company. The looters think that Apple should be required to sell to those that Apple doesn't want to do business with. So now there's a lawsuit against the two corporations.
What's wrong with this? Well, for starters, it kills competition. Wait... what? Try to follow my reasoning, if you don't already agree with me (which I'm sure a lot of you sane TTI members already do).
Apple creates a product - a touch activated smart phone that has millions of apps on iTunes. It has tons of features including internet capabilities, the ability to tilt sideways and be complete awesomesauce, and store your music. Only one company offers iPhone support for sale, and that is AT&T. But what if you don't like AT&T? Well, that doesn't matter. If you want an iPhone, you must buy it's service from AT&T.
So where's the competition? Ladies and gentlemen, I introduce the Droid into the conversation. The Droid has millions of apps on its online store. It has internet capabilities. It has a full QWERTY keyboard. It stores your music. It goes from vertical to horizontal. It has all of the capabilities of the iPhone without the iPhone namebrand, however it DOES have Google's namebrand. And best of all, its not offered by AT&T. If you want a kickass smart phone and you don't want to buy from AT&T, you can buy the Droid from Verizon.
Now, if this "trust" of AT&T gets destroyed, what will happen to the Droid? Well, I can't say for sure because I'm not a mystical fortune-teller, huddled around a pretty crystal ball chanting "hummina hummina hummina," but I can logically come to the conclusion that the Droid will become irrelevant.
iPhone, again has name recognition. Droid isn't culturally established like iPod, iPhone, iTunes, iMac, etc. The iPhone is infinitely more culturally popular than the Droid. If iPhone would be sold by Motorola, people will see both the Droid and the iPhone, take the Apple name-brand choice, and noone will buy the Droid. THIS is the stifling of competition.
So, this attempt at breaking up a trust to "remove monopolies and boost competition" will not boost competition. It will kill it.
/end rant


